About Infamy

Infamy Apparel was started by Designer Amy Lautogo in 2019. The brand is dedicated to fat advocacy through fashion. Having lived a fat life but also loving fashion she decided to make a life change and learn to sew/pattern make in her thirties. Amy is queer and lives with a disability in South Auckland.

We debuted in 2019 with Pacific Fusion Fashion Show and were featured in the Number One Shoes ‘Free to be me’ campaign.

Since then we have had Designs featured in Fashion Quarterly, Ensemble, Stuff and FashioNZ. We have created public activations where our community can come face to face with art as fashion on the canvas of fat bodies.

Amy was the Creative Director of 2021 #FATFEB which was a grassroots festival aiming to destigmatise the perceived morality of fat and celebrate our community. She has also been featured in the ‘Like bodies, like minds’ project by Angela Barnett which was about sharing stories about societal pressures on bodies and how seven individuals dealt with this.

For 2022 we have a cracker of a year planned. We will be part of the Pacific Fusion Fashion show in February and will also be making our Fashion Week debut.

If you have any enquires about consultancy or speaking then please send an enq through to infamyapparelnz@gmail.com . Please ensure that you include the details of the event and applicable fees.

Amy Lautogo